OSLO, NORWAY – August 8, 2024: Microbiome DX company Genetic Analysis AS (“GA”) announces the completion and launch of a consumer microbiome testing platform in partnership with Prokarimi AS (“Prokarimi”). This strategic initiative marks GA’s presence in the Nordic consumer market via its partner, offering an accessible and user-friendly microbiome gut health testing service.
As communicated in December 2023, GA and Comono AS established a Joint Venture—Prokarimi—to develop a digital gut health testing platform targeting the consumer market, with an initial launch planned for Q2 2024. Today, we are pleased to announce Prokarimi´s successful platform launch in Norway, with plans to enroll in the rest of the Nordic consumer market.
The consumer platform leverages GA’s validated microbiome testing technology, extensive bacteria database, and its partner’s expertise in building advanced software solutions. Initially targeting the Nordic market through online channels and select specialist retail stores, the service is designed for scalability, with plans for future expansion into Europe, the US, and Asia. The launch aligns with GA’s strategic focus on supplying the growing demand for high-quality, standardized microbiome tests. The service will deliver precise, actionable insights into gut health, addressing a significant unmet need among consumers.
GA’s CEO, Ronny Hermansen comments:
“We’re thrilled that our partner has successfully completed the development and launch of the GA-map® based consumer microbiome testing platform. The consumer health market needs reliable, user-friendly microbiome tests offering actionable insights into gut health. The collaboration between GA and Comono allows Prokarimi to bring a high-quality digital solution to Nordic consumers, with the potential for seamless international expansion. GA’s standardized gut testing platform, combined with Prokarimi’s digital platform, positions us to set a new standard in consumer microbiome testing”, says Ronny Hermansen, CEO of Genetic Analysis.
Please read the full press release in English here: